Fabalish

About

Fabalish was whipped up by a dynamic husband and wife duo determined to transform often discarded aquafaba into a cornerstone of culinary delight that's not only healthy but irresistibly fabalicious.

Renowned for their commitment to plant-based purity, Fabalish has garnered acclaim for their curated ingredient list, crafting organic dips and falafels products that are vegan and free of allergens like gluten, soy, and nuts.

Confronted with the challenge of penetrating the discerning market of specialty food stores and hindered by packaging that lacked visual appeal, the company asked me to give the brand a comprehensive overhaul—from logo to labels to packaging—and infuse new life into the brand. The rebranding journey culminated in a colorful photoshoot, with renowned NYC-based photographer, Lucas Zarebinski, that encapsulated the essence of Fabalish's reinvigorated visual identity.