Harmony Springs

About

Harmony Springs has been crafting artisanal sodas using natural water from Ludlow, MA for more than a century. The brand is rich in tradition, but the stale packaging was preventing it from landing on retail shelves.

As part of a packaging overhaul, I designed a new logo with a script typeface that blends nostalgia with modern appeal and an update to the company's long-used bellhop boys icon.

My work was featured on the Dieline website, but, more importantly, helped turn the brand around to the tune of a 315% increase in sales. Today, Harmony Springs is sold in over 100 specialty stores along the East Coast. I even got a taste of their success myself when I was able to order a Harmony Springs seltzer at my favorite Brooklyn restaurant.