Mac Products

About

Tucked away in the hardworking industrial hub of South Kearny, NJ, MAC is much more than a company—it’s a beacon of innovation in the electrical power industry. Here, they produce high-caliber equipment that powers our cities and industries, from the electric utility sector to the dynamic world of electrified transit and construction, not to mention the bespoke needs of OEM industries.

The vision for this project was to weave a digital narrative that not only showcased MAC's legacy but also propelled them into the future. It started by carefully reinventing the MAC lettermark, honoring the past while embracing the future. The rebrand was infused into their website, complete with an array of content that tells the MAC story and a custom CMS on the backend to harness it all.